Nutrilite announces partnership with soccer's most successful club - AC Milan
Friday, October 17, 2008  by Andy Gamm
Category: , ,
World’s Leading Brand of Vitamin, Mineral and Dietary Supplements* Becomes “Institutional Sponsor of AC Milan”

Cornerstone of Agreement Focuses on Scientific Collaboration of Players’ Fitness, Training and Nutritional Needs

Today Nutrilite announced a sponsorship agreement with AC Milan – the most successful soccer club in the world.  AC MIlan boasts three Intercontinental Cups, one FIFA Club World Cup, seven European Champions Clubs’ Cups, five European Super Cups and two UEFA Cups Winners’ Cups. The global agreement designates the Nutrilite brand as the “Official Nutrition Supplement of AC Milan” and provides the brand with a hybrid of multi-media and promotional rights to the club over the next two years.

Equally important to the marketing and media benefits we secured with AC Milan is the ability to be on the forefront of cutting-edge scientific research and sports training of world-class athletes through the Milanello Training Center,” said Amway CMO Candace Matthews.  “More specifically, by collaborating with Milan Lab, we can showcase how our Nutrilite products help the team achieve optimal health.

Nutrilite, Ronaldinho and AC Milan
Earlier this year, Amway signed two-time FIFA Player of the Year and AC Milan Forward Ronaldinho to a global endorsement agreement and named him Global Spokesperson for the Amway One by One Campaign for Children.  Since 2003, Amway’s philanthropic program has impacted more than 5.5 million children, contributed 839,000 employee and business owner volunteer hours and shared over $52 million (USD) worldwide.

As part of this campaign, the Nutrilite brand’s Goal by Goal Program has committed to donating $10,000 (USD) to the AC Milan Foundation for every goal Ronaldinho scores in Italy.

"Throughout the process of structuring this agreement with Nutrilite, we quickly learned that we share very like-minded principles and philosophies of doing business. We’re both leaders in our respective fields and the corporate citizenship demonstrated by the Ronaldinho Goal by Goal campaign is a natural extension to our ongoing efforts with the AC Milan Foundation,” said A.C. Milan Sales Director Mauro Tavola.


* Based on 2007 sales


Comments

# Jeremy said on October 18, 2008 12:15 AM:
Thank you!!!
# sivaram said on October 18, 2008 6:48 AM:
Melissa, One more reason to add my goodies basket of "Why I love Amway". This is a great credibility article. Thank You for sharing and keep up your great blog. We are more excited than ever for our business !
# karim kanji said on October 20, 2008 12:34 PM:
Awsomesauce!!!!!
# Andy Gamm said on October 20, 2008 5:06 PM:

More good news! Sunday (October 19), AC Milan played Sampdoria and won 3-0. Ronaldinho scored the first goal (the game-winning goal) on a free kick. As the kick was made, our Nutrilite inventory was being played on the LED screen. Then, in celebration, Ronaldinho ran over to the corner ... closer to our Nutrilite signage. This footage has been played - and replayed - on newscasts. Then, Ronaldinho scored a second goal! All of this in front of 55,000 to 60,000 fans in-stadium, and countless others through broadcasting on TV.

# Suzy Hanah said on October 21, 2008 3:38 AM:
Milan Lab is famous for preserving the careers of legends like Maldini, who is close to 40 years old! now with Nutrilite, can you imagine the possibilities? Will the entire team or other star players other than Ronaldinho be featured in Nutrilite marketing materials?
# ibofightback said on October 21, 2008 4:51 PM:
Hey Andy, Could you explain exactly how the $$$/goal deal with Ronaldinho works? I've heard and read different things. thanks! /ibofb
# Bob Tully said on October 23, 2008 9:53 PM:
Didn't I just hear that David Beckham is negotiating to , during the MLS off season, play for A C Milan? I'd love to see him associated with the RIGHT team ( Team Nutrilite , that is) when he's not wearing a shirt with another "Herb" on it. Reporting in from the road , between Sacramento and Phoenix, with the Nutrilite Mobile Experience
# Andy Gamm said on October 29, 2008 1:02 PM:

Through 2009, Amway/Amway Global is supporting One by One via Ronaldinho's on-field success.

$10,000 will be donated for every goal Ronaldinho scores.  The money will be donated to the country in which the goal is scored and the Amway/Amway Global market where the goal is scored will choose the One by One partner (existing or new).

# Team Nutrilite said on February 4, 2009 10:28 AM:

Just yesterday, Herbalife announced that it has become the official nutritional supplier of Inter-Milan,

# Lester said on February 7, 2009 9:55 PM:
how about sharing photos of the Nutrilite billboards on display at San Siro during Milan home games?
# Cynthia Rosser said on February 10, 2009 12:42 PM:
hey Andy, give us more information on the Milanello & Milan Lab tie up. It seems that David Beckham has reduced his body fat from 13.8 to 8% in 2 months since training with Milan.

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  • About

    • This blog is written by Andy Gamm, who is a brand manager for Nutrilite at Amway Global, and also a coach, competitor, and all-around sports fan. -More

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    The authors of this blog are Amway Global employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual authors. These opinions do not necessarily reflect the view of Amway Global or any other person or company.

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