Ronaldinho TV ads set to appear
Thursday, October 09, 2008  by Andy Gamm
Category: , ,

Nutrilite sponsored athlete Ronaldinho will soon begin to appear as a part of an advertising campaign geared toward Hispanic Americans throughout the United States.

The award winning soccer star, who plays for AC Milan and was recently part of the bronze medal winning Brazilian team in Beijing doesn't just say he endorses the Nutrilite brand and the Team Nutrilite philosophy; he actually uses the products and believe in the philosophy to help him get the most out of what nature gave him - both on and off the field.

Starting October 10 and running through December 31, 2008 a total of 213, 30-second spots will appear on top Spanish language television stations. There will be just the one spot, with a focus on building awareness for Nutrilite.  The message is simple - Unleash your natural potential with Nutrilite.

The ads will run on Univision (available in 114 million households) and Fox Sports en Espanol (available in 16 million households). Watch for the spot during Futbol Liga Mexicana, CONCACAF Champions League and Contacto Deportivo on Univision and during coverage of the Premiere League and Futbol de Italia along with various ancillary sports programming on Fox Sports en Espanol.

In conjunction with the TV ad, a Spanish language micro site will launch.  Nutrilite80.com will feature information on Nutrilite Daily Multivitamin, Rhodiola 110 and Kids Multivitamin as well as who Amway Global and Nutrilite are.  Coming in a few weeks will be the addition of a viral campaign - EveryKickCounts.com.  Stay tuned for more information.


Comments

# Andrew C Sargeant said on October 9, 2008 10:36 PM:
Just COOL!!! Thank you Nutrilite Team
# rdknyvr said on October 10, 2008 5:22 PM:
Andy, out of curiosity, why is Double X not one of the featured products on the Spanish site... Nutrilite80.com? Is Ronaldinho using Dailies or Double X? With appreciation,
# Andy Gamm said on October 13, 2008 3:35 PM:
Ronaldinho is tied to Daily and takes Daily (we already had the story with Double X and Asafa). We are also able to talk about Rhodiola with him and he is being tied to Kids Daily in Latin America as a part of some campaigns and promotions. Hope that helps!
# ibofightback said on October 14, 2008 7:24 AM:
any hints on Europe's 17.10.2008 announcement? :)
# Andy Gamm said on October 14, 2008 11:31 AM:
Yep... it's an announcement that will happen 10-17! :) I will blog about the announcement as soon as it is official.
# ibofightback said on October 14, 2008 1:34 PM:
spoilsport ... there were lots of hints out and about re Ronaldinho ... :)

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  • About

    • This blog is written by Andy Gamm, who is a brand manager for Nutrilite at Amway Global, and also a coach, competitor, and all-around sports fan. -More

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    The authors of this blog are Amway Global employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual authors. These opinions do not necessarily reflect the view of Amway Global or any other person or company.

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