The power of Nutrilite
Wednesday, September 10, 2008  by Andy Gamm
Category: , , ,
Many of those who are loyal followers of this blog know that Nutrilite, via Team Nutrilite, is very active with some key athletes and events around the country.  We have at our fingertips the success stories of Asafa Powell, Sanya Richards, Jenn Stuczynski, Ronaldinho and Liu Xiang.  We have a strong presence at five key track and field events each year.  We also work at the local level with up and coming things like the Grand Haven Beach Vault presented by Nutrilite.

Well, another partnership that we have that may fly under the radar a little bit is with the Grand Rapids Rampage of the Arena Football League.

The Grand Rapids Rampage franchise dates all the way back to the Arena Football League’s first game in 1987. Originally the Washington Commandos, the team became the Detroit Drive in 1988 and, in 1994, became the Massachusetts Marauders for one season. Three years later, DP Fox Ventures, L.L.C. bought the team and moved it to Grand Rapids. Only the Tampa Bay Storm (then the Pittsburgh Gladiators) join the Rampage in claiming ties to the AFL’s inaugural season.

The Rampage officially took the field in Grand Rapids in 1997 and recently finished up a successful 11th season with a fantastic run to the American Conference Championship game.  The fuel for that success?  Well, it could be said that Nutrilite played a key role.

Nutrilite is the official dietary supplement provider for the Rampage.  The coaching staff believes very strongly in the value of proper nutrition and worked with us to provide the players and staff with the following products: Glucosamine, Echinacea, Daily, Rhodiola, Concentrated Fruits & Vegetables, Meal Replacement Bars, Energy Bars and Protein Shakes.

What was the benefit?  Well, several have shared their testimonials with us already and more are on the way.  These are strong stories that support our tremendous brand:

"Nutrilite products make me feel more energetic and help supplement my diet to give my body the nutrients I need when training." - Zach Ville, DL

"I like the variety of Nutrilite products especially the Echinacea. I feel that this really helps keep me from getting sick during the season. I can really tell when I don't take the vitamins on a regular basis as I just don't feel as energetic. My family and I are big believers in the benefits of the Nutrilite product line." - Brian Gowins, Kicker

"As the football season is long, I feel that the Nutrilite vitamins give me an extra edge especially at the end of the season. I also feel that the protein shakes are convenient as I can drink one if I don't have time to get back home for lunch or dinner." - TJ Watkins, FB

"Nutrilite is the nutritional foundation for our team. Their products give us the competitive advantage in keeping our players healthy and ready for competition. I recommend Nutrilite to everyone, but especially for athletes." - Coach Paul Reinke

These are all powerful statements that add power and credibility to the Nutrilite story. As more come in, we'll be sure to share. 


Comments

# Griffin Lilly Jr said on September 11, 2008 7:51 AM:
I really enjoy testimonials and they are so essential for our line of products due to the massive depth of competition in the nutrition field. Please keep these coming and may I suggest having them posted on Nutrilite as well.
# VEARSHONE MATHIS said on January 5, 2009 11:34 AM:
INPUT, INPUT, OH THANK YOU ALL FOR SENDING THIS INFORMATION OUT TO US ALL. I REALLY LIKE TO JUST GIVE THE INFORMATION TO ATHLETIC TEAMS AND LET THEM DECIEDE. BUT TO BE ABLE TO PULL THIS INFORMATION UP (OF COURSE IT'S NOT IN THE NEWS)LOL AMWAY ROCKS!!!!

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  • About

    • This blog is written by Andy Gamm, who is a brand manager for Nutrilite at Amway Global, and also a coach, competitor, and all-around sports fan. -More

    Disclaimer

    The authors of this blog are Amway Global employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual authors. These opinions do not necessarily reflect the view of Amway Global or any other person or company.

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