Asafa Smashes 100-meter sprint World Record!!!
Sunday, September 09, 2007  by Melissa Charles
Category: , , , , ,

So, this is by far the biggest news I’ve been able to blog about since the Team Nutrilite blog launched. Today, Nutrilite-sponsored athlete Asafa Powell smashed his world record in the 100-meter sprint, running it in 9.74 seconds at the Rieti Grand Prix!

He lowered his current world record by 0.03 seconds, having run the 100-meter sprint in 9.77 seconds three times before. (He set the world record of 9.77 seconds in June 2005 in Athens, Greece. In June 2006, he again ran 9.77, and then did it a third time in August 2006.)

Although there was a strong tail wind, it was below the maximum allowed by track and field's governing body, making the record valid.

He broke the world record in the second heat of competition at the Rieti Grand Prix, which allowed him to qualify for the final. He won gold in the final with a time of 9.78 seconds.

Asafa had a disappointing 3rd place finish at the world championships in Osaka, Japan, and he came to this meet with the mission of bouncing back from that disappointing performance. That he did!

Here’s a cool quote from Asafa that’s in the media right now:

"It's a very fast track. I love this track. It's very bouncy," said Asafa, who trains in Italy three months of the year. "Italy is a good place for me. It's my second home."

  

CONGRATULATIONS ASAFA!!!!!!!


Comments

# rdknyvr said on September 9, 2007 5:10 PM:

Attn. Robin L: right now, would you rather have your brand being carried by Asafa and the rest of the Nutrilite stars, going into an Olympics year, or on the infrequently playing good Mr. Beckham and his team? :)

# ibofightback said on September 10, 2007 12:04 AM:
mmm, but Mr Beckham made a habit of getting photographed and in papers with ... name withheld :-) ... splashed across his chest. We don't seem to be able to afford that with Asafa :-(
# Andrew C Sargeant - IBO said on September 10, 2007 1:53 AM:
Hi Melissa, This is awesome news - Good job. Nice of you to keep us posted.
# Melissa Charles said on September 10, 2007 9:37 AM:

With Asafa's Nike contract, which he had prior to signing with Nutrilite, they basically own his body in any track & field setting. He can only wear Nike when he competes. Even if he's not competing and he's just attending a track & field event - he has to be in Nike. Even when we do Nutrilite photo shoots, we have to have him in Nike apparel. That's part of the reason why we created the AP<X line of Nike/Nutrilite co-branded logo merchandise. AP<X stands for Asafa Powell in less then 10, because he consistently runs the 100-meter sprint in less then 10 seconds. In fact, in 2006 he had a record-breaking season for the most sub-10 times.

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About Melissa Charles

Melissa Charles, Andy Gamm and Heidi Mack are Brand Managers in Health Marketing and writes The Team Nutrilite Blog, an inside look at Nutrilite-sponsored athletes and events. I'm a southern girl at heart. I grew up in North Carolina (so don't be surprised if ya see a ya'll or two from me) as an Air Force brat, and I moved to Michigan when my father retired from the military. I'm a little Legally Blonde, in the sense that I adore all things pink and I'm the proud owner of two super cute lil' chihuahuas. I thought I wanted to be a doctor, but after a year of pre-med (and blacking out while observing a few surgeries) I decided I'd be better off if I focused my creative energies to the marketing/communications side of Health. I graduated from Grand Valley State University with a Bachelor's degree in Advertising/Public Relations, and a Master's degree in Communications. Over the course of my five years with Quixtar, I've worked in Public Relations, Employee Communications, and now Health Marketing. -More

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    • This blog is written by Melissa Charles, Andy Gamm and Heidi Mack, Brand Managers for Nutrilite at Quixtar Inc. -More

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    The authors of this blog are Quixtar employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual authors. These opinions do not necessarily reflect the view of Quixtar or any other person or company.

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