How Liu Xiang is Like Michael Jordan
Saturday, August 11, 2007  by Melissa Charles
Category: , , ,

Happy Saturday!

Here’s an excerpt of an interview Darren Rovell of CNBC did with Charlie Denson, Nike Brand President. To get the full interview: http://www.cnbc.com/id/20196911?__source=RSS%7Cblog%7C&par=RSS

Darren Rovell (CNBC): I can't believe how big 2004 gold medal hurdler Liu Xiang is in this country (China). Nike has debuted a full shoe and apparel line for him. Just how big is Liu Xiang?

Charlie Denson (Nike Brand President): When I think of Liu Xiang, I think of Michael Jordan in the mid 80s, I think of what Tiger Woods and Lebron James mean to Nike in the United States or what Ronaldinho in Europe and in the world of football (soccer).

Liu at the Prefontaine

(Liu Xiang signing a Nutrilite poster for a fan at the Prefontaine Classic.)


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About Melissa Charles

Melissa Charles, Andy Gamm and Heidi Mack are Brand Managers in Health Marketing and writes The Team Nutrilite Blog, an inside look at Nutrilite-sponsored athletes and events. I'm a southern girl at heart. I grew up in North Carolina (so don't be surprised if ya see a ya'll or two from me) as an Air Force brat, and I moved to Michigan when my father retired from the military. I'm a little Legally Blonde, in the sense that I adore all things pink and I'm the proud owner of two super cute lil' chihuahuas. I thought I wanted to be a doctor, but after a year of pre-med (and blacking out while observing a few surgeries) I decided I'd be better off if I focused my creative energies to the marketing/communications side of Health. I graduated from Grand Valley State University with a Bachelor's degree in Advertising/Public Relations, and a Master's degree in Communications. Over the course of my five years with Quixtar, I've worked in Public Relations, Employee Communications, and now Health Marketing. -More

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    • This blog is written by Melissa Charles, Andy Gamm and Heidi Mack, Brand Managers for Nutrilite at Quixtar Inc. -More

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    The authors of this blog are Quixtar employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual authors. These opinions do not necessarily reflect the view of Quixtar or any other person or company.

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